Ford Fiesta Falls Off Top Spot

By Lucy Penn

After months of dominating the number one spot in the new car sales lists the Fiesta has now been knocked off the top spot by the Focus.

It's the first time the Fiesta has been displaced this year - and it hasn't just been pushed down to second place - it's now sitting in the third spot as the Vauxhall Astra has jumped up a position to occupy second place. So Ford's 1-2 domination has finally been broken by their rival car brand - the Astra has had an exceptional year though.

Many of these new car sales have been attributed to the Scrappage Scheme - however the scheme has now come to an end and as most vehicles have been delivered. In total the scheme was responsible for 2.7 per cent of the total number of new vehicle sales.

When looking at the 2010 May sales compared to the 2008 May sales it's evident that they are down by 15 per cent which equates to around 26,000 sales.

It was suggested that the general interest in the supermini or city-car sector had cooled in general. These small, fuel-efficient cars are the exact models which did so well under the scrappage scheme as motorists discovered the great savings that could be made under the government-funded scheme.

Now the scheme has ended its highly likely that the sales of these cars will decline - it was these types of cars that carried such high discounts.

The next few months will be very interesting - and experts will be eagerly anticipating the effects of life after the Scrappage Scheme.

Lucy Penn is an online marketer and researcher who is currently researching the Ford Fiesta Billericay

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